Today, nearly everyone with a product, service, or even a personal brand is diving into the realm of merchandise. Think t-shirts, caps, coffee mugs, and more. It’s no surprise that the term “merch” has become a widespread shorthand for this trend. Merchandising has always been a staple in book marketing, utilized by both traditional publishers and…Read More

The indie and self-publishing movement has significantly changed the publishing landscape, placing new responsibilities on authors venturing out on their own. If you plan to self-publish, investing in professional editing and book publicists is still a wise decision. While the appeal of selling books online and utilizing free promotional…Read More