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Smith Publicity, Inc. started the topic
Creative Merchandising = Effective Book Promotion in the forum Smith Publicity, Inc.
Today, nearly everyone with a product, service, or even a personal brand is diving into the realm of merchandise. Think t-shirts, caps, coffee mugs, and more. It’s no surprise that the term “merch” has become a widespread shorthand for this trend. Merchandising has always been a staple in book marketing, utilized by both traditional publishers and…Read More


